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It established a campaign that is second January with likewise tongue-in-cheek taglines.

It established a campaign that is second January with likewise tongue-in-cheek taglines.

Younas stated the business desired to released a message that is positive ended up being also funny.

“It really is a side that, specifically for the Muslim section, does not get portrayed very often, ” he stated. “Unfortunately it is usually negative. We wanted to do things a little differently, freshen things up a little. “

He added that the response to the adverts happens to be “overwhelmingly good, ” with a good amount of attention on Twitter and Instagram.

“Obviously there have been a few EDL English Defense League, a far-right, Islamophobic organization types whom essentially can’t stand any sort of Muslim guide, ” he included. “We had a little bit of that, but which was 1% associated with the feedback we had. “

Help from Silicon Valley

In addition to strategy undoubtedly appears to be paying down.

In the summertime of 2017, Muzmatch ended up being accepted into Silicon Valley-based accelerator Y Combinator, who possess supported famous brands Airbnb, Dropbox, and Reddit and supply a community of resources and help for startups — along with investment.

“They spend $120,000 for 7% associated with business, ” Younas explained. “13,000 organizations use, 800 are flown out to bay area for an meeting, and 100 are accepted. It is harder to get involved with than Harvard. “

He included that Muzmatch had been the initial startup that is muslim-centric ever be supported by Y Combinator.

They confirmed to company Ins acquisition provides since they have confidence in the continuing future of the company.

Element of the reason being the duo think they will have a business model that is sustainable.

“People doubted we’re able to monetise the forex market at all, nevertheless the model we now have works, ” Brodie stated.

Younas included: ” And even though many users do not end up upgrading, due to the scale we are at, the those who do a lot more than protect our costs and work out certain we could spend money on the working platform. “

Continue reading It established a campaign that is second January with likewise tongue-in-cheek taglines.