Atelier · MMXXVI
Websites, apps, ads, and the custom UX in between. Flexible entry so the work can actually start. Relentless about how it finishes.
01 — Practices
I take on the work myself. The categories below are how most briefs arrive — if yours sits between them, that’s usually the interesting one.
A complete, distinctive site — not a template restyle. Architecture, writing, motion, and the quiet details that make a page feel inevitable on a phone and a wide desk.
Focused web applications with flows that respect the person using them. Dashboards, booking, catalogs, internal instruments — built to be lived in, not demoed once.
A visual system for a campaign — stills, motion frames, landings, the pieces that have to match under a deadline. Brand-consistent without looking like a kit.
Interfaces that don’t have a category yet. Configurators, tools, editorial experiments, the one screen your operation actually turns on. Scoped together. Built with taste.
02 — Studies
These are working instruments, not mock case studies. Each one is a piece of the craft you hire — type, field, material, proportion.
03 — Ledger
The studies above are the craft. This is the work in the world — sites and instruments you can open right now.
I · Studio
An iX technology studio — web, apps, and game-grade interactive systems, with Noah-iX on the floor.
II · Publishing house
The instrument behind the microsites. Magic-link access, entitlements, and a desk for PWAs that need their own address.
III · Local service
A superhero-styled cab service for Jacksonville — graffiti soul, DJ energy, book a rescue ride.
IV · Local service
A complete commissioned site for a licensed Florida tree crew — precision as the brand, estimates as the path, built to feel as sure as the work in the yard.
V · Company
The house behind the atelier. A severe company surface for problems that still have no method — software, hardware, and intelligence held at equal pressure.
VI · Curriculum vitae
House Rogers: the professional record for William Perry Rogers — guest operations, field sales, and the software practice under Isostatic Platforms.
Prefer the quiet room? Open the full ledger.
04 — Commission
I price so the work can be excellent and you can actually begin. These are real entry rates — not bait, not a velvet rope. If the scope is larger, we say so before a line is drawn, never after.
A complete site with a point of view. Mobile-first, fast, and authored. Most brochure-to-story sites live here; larger systems are quoted in the open.
$2,400starting at
A focused web app: the flows, the interface, the thing people open every day. Scope is honest before a line is drawn.
$6,800starting at
A contained campaign or visual system. Enough pieces to go to market looking like one mind made them.
$900starting at
A defined design problem. Dashboards, tools, prototypes, the piece that doesn’t fit a package. We write the brief together.
$1,200starting at
Discovery is free. If a brief is smaller than an entry package, we say so and price the slice. If it is larger, you will see the number before we begin.
05 — Stewardship
Most studios vanish at handoff. I would rather keep the keys — small updates, new campaigns, the next feature — with someone who already knows the system. Month to month. Cancel when it is no longer useful.
$280/ month
The site stays alive. Small edits, fresh work, a person who already knows the system.
$640/ month
Ongoing design and development. New pages, campaigns, features — without restarting the relationship every time.
$1,400/ month
An embedded partner. Product thinking, interface, and the work of keeping a digital presence at a high standard.
06 — Approach
Wise Guides is a small, high-capability studio. I design and build the digital surfaces people actually use — sites, apps, campaigns, and the strange custom tools in between. You work with me. Not a pod. Not a rotation of juniors after the pitch.
The Roman register is not costume. It is a standard: proportion, patience, things that hold. I mix that with the polish of a modern product — motion that earns its place, type that can be read, code that does not fight the next person who opens it.
I came up through high-volume guest experience and the messy side of making things work on a deadline. That is why the pricing is flexible and the communication is plain. Based in Florida, United States. Work from anywhere.
1
Maker
4
Practices
MMXXVI
Founded
07 — Commission
No intake maze. Tell me what you need, a range you can live with, and enough of the problem that I can answer like a person. I usually reply within two days.
williamperry.est97@gmail.comKeep the atelier
Install Wise Guides as an app on your phone or desktop — full screen, on the home screen, ready when you are.